Consumer • Digital • Growth

Join Ajay Aggarwal in weekly conversations with the global leaders of the Retail, Technology and Consumer industry.

A Retail Leader With A Passion For Products & People

Anna Berry
Director, Retail 100

A passionate leader with a reputation for delivering, Anna Berry has over 34 years of retail experience.

As Head of Category in Home, Anna was responsible for a team of sixty and over £450m in sales for John Lewis. Anna also built the General Merchandise ranges in Waitrose. Anna is strategically agile and sees opportunities to respond to customer needs with creative new propositions and experiences to transform business.
Commercially astute, skilled at identifying new commercial opportunities and creating compelling omnichannel customer propositions for retail businesses now as a Retail Consultant. She delivers excellent results by leading the innovation of new products and the creation of memorable and personalised experiences.

Commercially she is clear with her priorities ensuring her focus on achieving the highest results never wanes. With experience across many categories from fashion, beauty, home and technology – Anna is now supporting businesses as a consultant – delivering on Strategy and retail delivery, training and mentoring. Collaboration and strong stakeholder management are vital skills which allow her to deliver success to others.

The values of the Partnership are incredibly important to me – I truly believe it is a “better way of doing business.” Integrity is crucial, my honesty and openness are often commented on. I believe passionately in the power of mentoring and coaching and do this at all levels taking real pleasure as I see the number of careers I have helped develop. I led on Diversity and Inclusion in Trading believing we need to find ways to shift our culture to respond to new ways of working – and if we are to remain relevant for our customers. A passionate and committed individual with products and people at the heart of what I do.

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Ajay Aggarwal

Managing Partner,

Join Ajay Aggarwal, a global retail professional in weekly conversations with the global leaders of the Retail, Technology and Consumer industry sharing their journey of making an impactful contribution to the industry. Inspirations & lessons from their stories and experiences to empower a new generation of professionals and entrepreneurs. 

Ajay has spent over 48 years in the retail and technology industries as a leader, entrepreneur, evangelist, mentor and advisor! 

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