Daniel has more than 30 years of experience in the Lifestyle industry with a focus on apparel and Accessories. With strong analytical skills and expertise in the whole value chain (BD, design, production, distribution, communication…), He is able to take a 360° approach to the lifestyle business. He is also extensively experienced in creating, motivating, and managing teams of highly talented professionals. He founded DNA Group in 2008. DNA is a group of multicultural boutique companies dedicated to building and developing lifestyle & fashion brands across Asia, America, and Europe. DNA provides holistic solutions for improving production chains, product range expansion, brand portfolio, right distribution channels, or marketing the brand in an engaging way. Their services are tailored to the different needs and growth requirements of each business. They help Western brands to get access to Asian markets and Asian companies to get into the West. Before founding DNA Group Daniel held leadership roles with various brands across South America and Europ