BSN is one of the first leaders of modern retail in India who went on to build one of the leading retail conglomerates and inspired and guided generations to take up retail as a professional career. He led the creation of the Retailers Association of India (RAI) to bring the industry together and create effective representation in govt policy-making and recognition as an industry sector. He founded TRRAIN, Trust for Retailers and Retail Associates of India, dedicating himself towards improving the lives and livelihood of the retail workforce in India. He shall continue to be the guiding force for generations to come across this industry.