Bijou Kurien brought in his learnings from his Unilever experience of creating demand in rural India to build a brand like Titan from scratch from 1987 onwards. Following the success of Titan watches, he grew Titan as a powerhouse of lifestyle products during his two decades with them. Following that, he rolled out the overall strategy for the lifestyle retail business at Reliance Retail from its inception. He is an exceptional keynote speaker at Retail events, He has been awarded Retail CEO o the year 2013 by ET Now and Retail Leader of the Year by World Retail Congress in 2021.