Consumer • Digital • Growth

Is India ready for Customer Advocacy?

I have always believed if every business starts focusing honestly on their customers then they are not only on success track but also don’t have to waste lot of money of marketing channels. I also believe that acquiring customers may not be very difficult but making them buy from you regularly and making them your brand advocates is most important. I always advocate that major portion marketing budgets shall be spent only on this and not for acquiring new customers.