Consumer • Digital • Growth

Retailers need a consumer-centric business strategy

The current global economic slowdown seems to be creating panic across industries, no less in retail. Like all other sectors, retailers also seem to be working on controlling operational costs.The downturn has given them a great opportunity to enhance basket value and the shopping experience of consumers Recruitments are frozen; organisational structure and business strategy […]

Managing more consumer touch points will make a difference

Most retailers only manage 4 or 5 of these touch points, creating a huge opportunity for competitors to address the unmanaged points. As modern retail gains ground in India, brands have begun competing with each other and retailers have begun putting aside budgets for brand building, CRM implementation, building consumer experience in the store and […]