Internet Shopping Experience in a store is the new opportunity
Modern consumers, especially millennials are now expecting an “Amazon like” experience when they shop in a retail store environment and that means retailers need to go miles ahead on engaging and creating convenient shopping experience.
Role of Store in Influencing a Brand
I see this as the time when the role of physical stores has the best opportunity to evolve in different ways. Brand and retailers can start re-imagining the role of their stores in many ways and, in doing so, they will rebuild value make their stores more relevant to their consumers.