Will E-Commerce be ever able to match In-store shopping experience

Over the last 5 years variety of e-commerce platforms are trying to cater to each of these shopping needs but most of them are offering similar experiences. Instead of trying to offer category specific experience all of them are trying to catch consumer attention using deals and discounts and that too on big ticket items which actually deserve planned shopping experience.

Role of Store in Influencing a Brand

I see this as the time when the role of physical stores has the best opportunity to evolve in different ways. Brand and retailers can start re-imagining the role of their stores in many ways and, in doing so, they will rebuild value make their stores more relevant to their consumers.