Missing in modern retail shops: Convenience
Better parking, faster check-outs and smart floor managers are an imperative Call it good fortune or coincidence, but almost every brand is represented in my neighbourhood — Food Bazaar, Spencer’s, More, Reliance Fresh and Subhiksha. So I decided to hop across to each one and check out the ground reality. And here is what I found […]
Managing more consumer touch points will make a difference
Most retailers only manage 4 or 5 of these touch points, creating a huge opportunity for competitors to address the unmanaged points. As modern retail gains ground in India, brands have begun competing with each other and retailers have begun putting aside budgets for brand building, CRM implementation, building consumer experience in the store and […]