Internet Shopping Experience in a store is the new opportunity
Modern consumers, especially millennials are now expecting an “Amazon like” experience when they shop in a retail store environment and that means retailers need to go miles ahead on engaging and creating convenient shopping experience.
Will E-Commerce be ever able to match In-store shopping experience
Over the last 5 years variety of e-commerce platforms are trying to cater to each of these shopping needs but most of them are offering similar experiences. Instead of trying to offer category specific experience all of them are trying to catch consumer attention using deals and discounts and that too on big ticket items which actually deserve planned shopping experience.