Retail Technology Conclave -ReTechCon 2016 – my annual pilgrimage
I not only came back with some new interesting ideas and knowledge share but many new friends in the industry. It is these friendships which go a long way in achieving your own personal and professional goals.
Is India ready for Customer Advocacy?
I have always believed if every business starts focusing honestly on their customers then they are not only on success track but also don’t have to waste lot of money of marketing channels. I also believe that acquiring customers may not be very difficult but making them buy from you regularly and making them your brand advocates is most important. I always advocate that major portion marketing budgets shall be spent only on this and not for acquiring new customers.
Retail Marketing – an introduction
Retail Marketing is not just aggressive advertising but deeper understanding of your customers.
An experience of hiring a long distance taxi from yatayat.co.in
Long distance taxi hire service is still long way to go for delivering the desired customer experience. By just making the service available on the web is not good enough! Are the operators ready to meet the expectations of an internet customer?
Foundations of e-commerce retail in India!
The key challenge will be to build purchase efficiencies and use these to offer the discounts. The cost of logistics can also be lowered by using the existing infrastructure for scaled up business
Courteous staff can make shoppers stick around
Two weeks ago, a friend of mine in the consulting business invited me to attend an event on customer experience. His company was presenting its new set of framework, CINDEXDS and CINDEXBQ – which basically quantify the level of delight customers feel for a particular brand and also measures a bottom quartile score that indicates […]
Olympics eye-opener for retail practices
About a year ago, I had made up my mind to attend the Olympics in London, knowing fully well that I was going to witness a great sporting spectacle. But I had little idea then what an amazing retail experience it would turn out to be as well!
Brick & mortar to click & mortar: Convenience steers sales
Food has always been one of the largest segments of retail. As much as 42% of the Indian retail industry is dedicated to food. It holds similar market shares internationally and is also the largest growing segment. After all, we think about food at least three times a day, if not more. We wonder what […]
Add a dash of tech to retail loyalty
One of the better known hypermarkets is aggressively advertising its new partnership with a loyalty programme. It’s also offering bonus rewards. It seems a very attractive scheme and I wanted to know what sort of impact this had made on customers. So, last Friday I decided to visit one of these stores in Pune. There […]
A personal touch to retail can work wonders for sales
Replicating similar experiences to shoppers over the Internet, however, remains a tough challenge for players Last weekend, I was in Mahabaleshwar, and on the way back, my wife realised that the trip would be incomplete without any Strawberry Cream. We had just had breakfast and were quite full, but knew we couldn’t leave without having […]